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How We Use AI

From time to time, we may use AI-powered tools to assist with the creation of certain content on our website and marketing channels. This may include, for example:

• Helping to draft written content
• Generating ideas or outlines
• Improving clarity, grammar, or structure

AI is used strictly as a support tool, not as a replacement for human expertise, judgement, or creativity.

Use of AI Chatbot

We use an AI-powered chatbot on our website to help answer frequently asked questions quickly and efficiently. This allows visitors to access helpful information immediately, without needing to wait for a response from our team.

The chatbot is designed to support common enquiries such as:

• Tour information
• Availability and general booking queries
• Practical details about our experiences

It is intended as a convenience and support tool, not a replacement for human assistance.

Human Support Always Available

While our chatbot can provide instant answers to many common questions, customers can always contact us directly if they need personalised support or clarification. Our team reviews and manages customer enquiries and remains fully responsible for all customer communication and service.

The chatbot does not make decisions, process bookings independently, or provide personalised advice without human oversight. The chatbot’s responses are regularly reviewed to ensure accuracy and relevance.

Human Review and Oversight

All AI-assisted content is carefully reviewed, edited, and approved by a human member of our team before it is published. We ensure that:

• Information is accurate and up to date
• Language reflects our brand voice and values
• Content aligns with our real-world knowledge, experience, and services

Nothing is published automatically or without human involvement.

What We Do Not Use AI For

We do not rely on AI to:

• Make decisions that affect customers
• Provide personalised advice without human input

Data Protection and Privacy

We do not knowingly input personal or sensitive customer data into AI tools in a way that would compromise privacy. Our use of AI aligns with applicable data protection laws and our Privacy Policy.

We view AI as a helpful tool that enhances efficiency, not as a substitute for integrity, expertise, or accountability. Our commitment is to remain honest, transparent, and responsible in how we use emerging technologies.